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Neighborhood action!
Submitted by Emily on March 9, 2006 - 3:45pm.
Last night at our March General Meeting, we had a great small discussion group, facilitated by Randy, brainstorming actions at the neighborhood scale. Here are some notes:
- Flyering whole neighborhoods about peak oil
- Writing articles for neighborhood newspapers
- Speaking slots at neighborhood association meetings
- Free film screenings in neighborhoods
- Identify "mavens" within neighborhoods:
- spiritual/religious leaders
- social leaders, including association officials
- local artists and activists
- small business owners
- cool kids/student govt. at high schools
We came up with the idea of a Neighborhood Peak Oil Challenge. This would be a fun, competitive "game" we could play this Spring whereby teams could form in interested neighborhoods to form and carry out action plans for peak oil outreach and preparation. We could brainstorm "prizes" and each neighborhood's plan could serve as a potential model. Discuss...

neighborhood takeover
I think the idea is solid. All I would change is the contest. Rather than spend valuable resources in different areas, do some demographics/socio-economic/awareness evaluation on several 'possible neighborhoods then pick one and do it. As for the 'mavens' that might actually be the best place to start, because not all neighborhoods have these, and of the ones that do you might find someone with legit power and an open mind to PO. For example, there is a man in the Mississippi area named Tony Hopson who owns and runs Self Enhancement Inc., he's a powerful community member/land owner/champion of the underdog. If you got him on board you might instantly take over the area. From there you can patent the model, so to speak and move outward.Just my $.02.
reaching the neighborhoods
I'm going to make a few suggestions.
1 - Contact some neighborhood association presidents or board members and ask them, based on their experience in getting people's attention, what message best motivates neighborhood residents to get involved and attend association sponsored or endorsed events?
2 - Some schools promote civic involvement through various activities. This venue might be a good resource for door to door activities.
3 - John Noel (VP-Sunnyside Neighborhood Association) and I have decided that monthly articles in our neighborhood newsletter, would be the best way to get people thinking about promoting a sustainable culture in a post peak oil environment. A monthly sustainability column will be our venue. We are thinking that getting people familiar with CSA's might be our first article topic.
4 - PPO and its gathering place is a focal point for residents to get involved when they become ready for that level of participation. Although I initially endorsed neighborhood level meetings, I now think the best route might be to just use their newsletters to promote awareness. As awareness is built, the PPO meetings at St. Francis can be a meeting place.
5 - The term "peak oil" must be re-defined to something more easily identifiable to the average household.
6 - I think you're under the assumption that neighborhood association meetings are well attended. It's very rare that residents attend regularly. Good attendance is usually based on some property or security related issue. Once that issue is resolved, attendance drops. Sometimes, not even all the board members attend, so just realize that when you make your plans.
7 - Many neighborhoods have fairs. This venue would just be an annual event but they are usually attended quite heavily by the neighborhood residents.
8 - The Southeast area has an umbrella organization for neighborhood activities. It's called SEUL - Southeast Uplift. They will be a good resource for getting your message out. They are in the phone book. They may also know of other organizations like themselves for other Portland neighborhood regions.
9 - As I think of more helpful hints, I'll note them... Good luck as it's all about effective marketing. Robert
reaching the neighborhoods - more ideas
Farmers Markets usually allow for public service booths. I know the Hollywood Farmers Market does this. I don't know their criteria, but it's worth looking into. There is a website for all the Farmers Market locations in the Portland area and I believe it gives the name of the manager for each location. What a great place to reach people and let them know how important local food supplies are going to become.
Reframing Peak Oil to something more understandable
I recently read an article about why Democrats are losing out to the term "War on Terror". This is not meant to be a political post, rather a way to expand the consciousness of people faster and let them see clearly much faster when we are working on neighborhood outreach.
So, here is the jist of the article:
When progressives talk about ‘framing’ a political debate, they often confuse ‘frame’ with ‘message.’ They want framing to be a quick path to victory, a magic bullet delivered in the form of a perfect talking point that brings the opposition to its knees.
In fact, framing is not a magic bullet, but a set of tools that empowers us to take control of a debate--first by seeing the broad ideas trapping us in a losing position, and then by re-framing the issues in moral terms that speak to ideals of the American people.
Framing, in other words, makes us better readers, better listeners, and better participants in day-to-day politics, thereby enabling us to become the kind of citizens that are most effective in the culture of media driven politics. A key area where the Democrats need to use framing is national security.
‘War on Terror’
Despite the growing pile of scandals, Republicans still control the debate on national security with one phrase: War on Terror.
‘War on Terror’ is more than just a phrase. It is a carefully consructed concept--a set of magic words--created by highly-paid consultants to help the Republicans claim the mantle of national security. ‘War on Terror’ is still repeated over and over again by President Bush with the goal of trapping Democrats in a losing position. If the President describes the War in Iraq as part of the ‘War on Terror,’ for example, he can accuse anyone who does not support his war of not wanting to fight the people who attacked us on 9/11. And that is exactly what he does. Democrats who try to refute the President’s policies, but who still use this phrase ‘War on Terror,’ find themselves trapped in a losing position that turns them into rhetorical contortionists.
The phrase ‘War on Terror’ should be avoided in debate because it traps Democrats in this simple metaphoric logic:
[terrorism] is [an enemy army]
But what is ‘terrorism’ really? It is a tool used by enemies--a method--but it is not an enemy itself. We can no more fight a war against ‘terrorism’ than we can fight a war against the evil in men’s hearts. And in fact, the real war President Bush is fighting is a war to establish a permanent American foothold in the Middle East, and the war to claim as much power for the executive branch of government as possible. But we never get to those ideas when we are constantly forced to defend ourselves against charges that we are ‘weak’ in the ‘war on terror.’
Re-framing: Guard the Gates
So how do we get out of this trap? How do we re-frame the debate on national security?
The answer to this question has been difficult to see--until recently. The so-called UAE port deal scandal, however, revealed to the nation exactly how President Bush’s ‘War on Terror’ was so radically different from the understanding of national security held by most Americans.
When the port scandal broke, most Americans were shocked to to learn that these vital entries into our country were being turned over--whether in part or in full--to a foreign country. While accused of being racist for this reaction, in fact the concern over the ports is founded in a very basic idea. The protect the country from those who seek to harm us, we must prevent those people from gaining access. To do that, we must guard the gates.
Now, once you understand that premise, we can open up the floor to the reframing of Peak Oil to something people will get right away. My initial thoughts:
- Portland Reality Preparedness Society
- Team Consciousness
- Emily's idea here... Real World: Portland (film a reality show here)
- Portland Shock Absorbers
- Super Stupor Wake Up Team
- Energy Crash Cushion Community
- The Special-Ed / Short Bus Illuminati (now I'm being silly)
You get the idea... we need to come up with a name that says "Hey! Take interest in us!"
Now, the next thought I have is we need to take this in layers... on our first neighborhood sweeps, we will find successes, and we will find failures. We shouldn't be discouraged, rather celebrate our wins... we won't get everyone at one time. Change takes effort... and here is the good news.
Only the people who can adapt to change, adjust to new developments, who can remain open to new ways of doing things, will be able to ride the waves instead of crashing with them when they crash.
We just need to teach our city how to surf, and there are all sorts of folks who are afraid of the water. We need to start with the willing first, and eventually, those who can ride will make it, while the others allow themselves to drown.
Looking forward to working with each of you on this.
Where Neighborhood Planning & Outreach Meet
When we finally do make a plan for "Reaching Out" within neighborhoods, and lets say we need a flyer that makes sense to anyone reading it, I think it's important to point out trends they can mentally agree with.
Kind of the way we state the "WHEREAS" clauses in the resolution, we should have a simple one for passing out, with an invitation to learn what it all means. The information presented could include:
Economics -- Our Neighborhood is presently beholden to a chaotic energy market held captive by deregulation, price-fixing, and corruption.
Politics -- Our Neighborhood and every other Neighborhood's disproportionate reliance on fossil fuels from foreign sources detrimentally affects our national policies for energy and foreign affairs.
The environment -- Our federal government is intent on developing new energy sources by drilling for fossil fuels in places like the Arctic National Wildlife Refuge and off the coast of Northern California, and has even opened previously protected public lands to corporate energy interests without any public debate.
Technology -- Renewable energy technologies such as photovoltaic solar have advanced to the point of performing as well or better than traditional energy sources at increasingly lower cost.
Our Neighborhood's energy awareness and action will fuel greater production of renewable energy equipment, more dollars invested in technological improvements, and ultimately lower prices.
------------------
Something like this, with a call to action about why it's so important, whatever you set up for your "Peak Oil 101" class to willing participants.
Thoughts?
Fliers to the neighborhoods, hollerin' from the rooftops!
Oh man I wish I could have been there for this group discussion! I'm so there with you folks.
When someone comes up with a good flier (is there a committe working on this? Can I help?) then I'm willing to flier all of Buxton and Banks, will need help in Forest Grove. Are there any folks reading this from these areas????
My head and heart are more than willing, and my feets can do the walkin'!!!
I can do copying too, and will donate some of the cost for that.
Grandma Misi
Portland Neighborhood Maps
All the maps we need to start planning our outreach campaigns.
http://www.portlandonline.com/oni/index.cfm?c=28388
Let's stop dilly dallying and come up with a standardized approach. I'm looking for 5 volunteers to help create a local awareness campaign that will include door to door flyering.
Just letting people KNOW about Portland Peak Oil is a first step. Let's just pick a day in April and go do it... If there are no other suggestions I would be willing to start in Southeast (Eastmoreland / Sellwood / Woodstock)